The Roadhouse 

After choosing this brief to concentrate on we just started to throw about a few initial ideas as to what would be suitable for such an establishment; grunge, bold etc. However once we actually ventured below ground and ask the co owner - Katie a few questions we realised she had her own different preferences as to how she would like a new logo to look.

She went on to say how she was very fond of the idea of grandeur almost a theatrical portrayal of the venue, perhaps indicating to something that they are not. She also wen on to quote the prohibition era of the 1920’s in Atlantic City, Chicago and New York which prove for interesting research. 

One thing which I did notice was the stark difference between the personal preference of Katie and what would be suitable to the venue and what it it actually all about. But I got told the client is always right? Maybe a balance needs to be struck between the two so that the logo/branding will appeal to the taste of the owner and also work well as representing the venue.

The question was asked as to what other clubs was in competition with the Roadhouse and a good few was named; Band on the Wall, Dry Bar, Sound Control and Moho. These provide a good base to research into what they are doing successfully in relation to their visual image.

Self Promotion all together
Here is more or less everything together, I am also just working on a key ring and a quick poster of my USP’s as shown on page 3 of my drivers manual which will be able to fold up and fit inside the pack. I just now need to finish off my boards and add a bit to my sketch book but other than that I’m ready to finish second year!

Air freshener packaging

Self promo packaging
So yesterdays seminar went really well and I just now need to finish off the packaging and add a few things here and there. So yesterday I backed my wallet with the help of Bobby in the 3rd year, I have backed it using book binding cloth and this simply gives it a really nice look and feel. I have also just made a really simple belly band to keep the lid closed. I now need to design a small welcome note wich will be placed within the lid of the folder. 

I would really like to spend a lot more time refining the finish of everything after the hand in for the actual ones which will be sent out to agencies but for the deadline this will do for now.

Self promo flags
Right at the beginning of this brief within seminars we was discussing how most of the ideas for self promotion had already been done so there was no way of coming up with a completely new idea which had never been seen before, however we came to the conclusion that its how you execute that idea and also how it will appeal to the design companies. We discussed the idea that people will like to play with new things within their office/work space. So in an attempt to add more appeal and intrest to my pack I have decided to make these flags that I am going to attach to the lid of my pack so that when it gets lifted up and opened these flags will begin to pull out with it. The idea behind the flags is that they resemble that of those that get strung across car forecourts.

Car air freshener
A quick attempt at an air freshener which will go inside the pack.

'Drivers Handbook' printed and bound
So yesterday I finally got round to printing all of my pages off and cutting them out. I have used a binding screw as originally I intended to send my booklet off for printing to be perfectly bound, however I always like to print my own things and the binding screw idea really took my fancy. However the only binding screws that I could get my hands on were at the smalles 10mm, so I had to grind it down so it would fit my booklet size. I feel that printing and crafting your own this is always good especially within in this brief as it is a way of showing off your craft making skills. 

Next steps…
I now need to put together another really small booklet which will hopefully tie the whole of my theme together. I also need to print the wallet style folder for everything to fit in to.

USP Page within my ‘Drivers Handbook’

USP Page within my ‘Drivers Handbook’

'Drivers Handbook' so far…
Here is the start of my drivers handbook, I am going to bind this together with a one pin screw pivert, the same way which ‘Owt’ bind thier zines. As for the design I am keeping it clear and simple like that of an actual drivers handbook. I now need to finish off a few more pages displaying my unique selling points and then I need to start crafting the actual wallet which all of my items are going to fit in to.

Covering letter

Covering letter

Private number plateThe private number plate set will be included within the car wallet pack. A document explaining them and such regulations of them will be attached. This emphasises the idea of a top of the range car with personal number plates adding exclusivity. I was really fortunate as there is a UK number plate font! 
Next stepsI really now need to start getting everything together in such a way that it can be identified as being part of the same campaign. Another really nice idea that I have had is to include a pair of leather driving gloves, these would be manufactured out of paper with my details on the back.   

Private number plate
The private number plate set will be included within the car wallet pack. A document explaining them and such regulations of them will be attached. This emphasises the idea of a top of the range car with personal number plates adding exclusivity. I was really fortunate as there is a UK number plate font! 

Next steps
I really now need to start getting everything together in such a way that it can be identified as being part of the same campaign. Another really nice idea that I have had is to include a pair of leather driving gloves, these would be manufactured out of paper with my details on the back.   

Self promotion CV
As mentioned within my previous posts, the idea behind my self promotion is that I am selling myself as a top of the range car. So linking in with this I have designed my CV in the style of an MOT certificate. This can then be included within the pack. I understand that this would prove to be a very basic CV so i indent to staple a proper one to the back of this.

I have been looking on the reverse side of my MOT certificate and there is more really interesting copy that I can manipulate in relation to myself. I will post the reverse side soon.

Logo development/ justification
Will annotate later…

Self Promotion mock up
As part of my unconventional self promotion I have decided to sell myself as a car. But not just some average car, a top of the range car with everything on it. This may sound a little cheesy however with some intelligent copy writing I feel that it could work really well. I intend to manipulate all of the design you receive when you buy a new car, for example here is a mock up of the drivers hand book wallet which includes instruction manuals in relation to the car.

I have chosen a simple logo which I feel can resemble myself. I will post my logo developments and a quick logo justification as to why I have gone for it. I hope my idea will become clearer as I progress.

Really useful response from industry.

Hi Jack & Alex,

Here is just one of our responses from Kev Hoyle, really useful response!

I hope this helps?…

1. Yes massive!

Deadlines at university were unrealistic. When i started my first design job this became apparent and it was a massive wakeup call. Where at uni I spent 3 months on a job, in my first employment I would have 2-3 days to do the same.

University was good, but dmu where I studied taught us nothing about printing processes, setting up for files for commercial print/making sure files are print ready.

2. Straight after university I found it very hard to find work, uni didnt prepare me to the fact I was going into a very saturated industry.

Catch 22 hit as jobs wouldnt take me on because lack of real work experience.

To get my foot finally on the ladder I worked in a Manchester agency for free, in the evenings and weekends i freelanced and learnt as much web as i could, after 4 months (of no pay!) I finally got a fulltime job.

3. Specialise in a area but make sure you can do other things.

As the industry has become saturated and more & more ‘cheap agencies’ doing logos for £25 have popped-up - this has had a bad effect on annual salaries and job titles.

Starting wages over 10 years ago were around £18k now as low as £10k.

More and more vacant job adverts want someone who can do graphics, web, seo, html etc..

If you havent done so maybe look at a area that would make you stand out from another applicant.

4. Good understanding of photoshop, illustrator and indesign (quark if its a older studio). You dont need to know how to web code but you should have a idea of what a website should look like.

Patient and willpower! - clients will sucks this out of you when they rip your designs to pieces and wack some massive comic sans ‘buy now’ call-to-action across it

Sorry non of this it to put you off, I just wanted you to know some of the truths.

Your work looks very good, keep up that standard and you will have no trouble finding employment after uni.

Finally dont wait till the end of uni to send out cv’s, post them out atleast 6 months before.

Whilst in your final year try and pick up some freelance work, employers will appreciate this type of portfolio work over your uni work.

Good luck,

Kev